For Gillies Plumbing & Heating, I designed a new logo and brand identity that reflects the reliability and professionalism of a local plumbing service. My goal was to create a clean, memorable mark that communicates trust, craftsmanship, and approachability. I explored different visual directions before finalizing a logo that combines strong typography with a strong icon inspired by the fire associated with heat and flow of water.

Alongside the logo, I developed a simple brand system that included color palettes, typography, and layout applications to ensure consistency across business cards, vehicles, and digital use. This project allowed me to hone my process for translating a small business’s personality into a cohesive visual identity while balancing with design clarity.